Filtration Systems, Inc.

Privacy Policy

Privacy Policy

Effective Date:  05.03.2021

Filtration Systems, Inc. is a global company built on the experience, performance and commitment of qualified and dedicated professionals. Our goal is to exceed the expectations of our customers by continuously improving the quality and construction of our products and services. We strive to build long-term relationships with our customers. In accordance with applicable data protection regulations, this privacy policy (“Privacy Policy”) explains the types of information we collect, the purpose of processing that information, the legal basis for processing that information, how we use that information, with who we share it and your rights.

Such data protection regulations include the European Union’s General Data Protection Regulations (“GDPR”, relevant sections of which are recited throughout this Privacy Policy); California’s Consumer Privacy Act (“CCPA”; if you are a California resident see Sec. A. 1.3 below); and Nevada’s Online Privacy Law (“OPL”; if you are a Nevada resident, see Sec. A. 1.4 below).

This Privacy Policy applies to certain information processed by Filtration Systems, Inc., any affiliated or subsidiary companies (“Filtration Systems, Inc.” “we” or “us”), offline or online, including, but not limited to all websites or apps that post a link to this Privacy Policy (collectively, “website”).

How information is collected:

  • Registering and setting up a user account
  • Using our interactive cardio fitness equipment
  • Visiting our website:
  • Purchasing equipment
  • Communication with us

1.3 For data subject’s resident in California: The CCPA applies solely to all visitors, users and others who reside in California (Cal. Civ. Code § 1798.140(g)).  Under the CCPA, many of the same requirements under the GDPR are imposed on Filtration Systems, Inc.  Generally speaking, the CCPA applies to any business having a website presence and personal information means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, and the CCPA describes various types of personal information (Cal. Civ. Code §§ 1798.140(o) and 1798.145(c)-(f)). Sell, selling, sale, or sold means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means a consumer’s personal information by one business to another business or a third party for monetary or other valuable consideration. Other relevant sections of the CCPA are recited throughout this Privacy Policy. Most importantly, the CCPA requires a clear and conspicuous link titled “Do Not Sell My Personal Information” which allows you to do exactly that (Cal. Civ. Code §§ 1798.120 and 1798.135(a)).  See Section 14.2 in that specific regard.

1.4 In the scope of the OPL: Under the OPL, Filtration Systems, Inc. is an “operator” (Nevada Revised Statutes 603A.330) that collects and maintains covered personal information, of the type identified in Sec. 2 below, from “consumers” (NRS 603A.310) who reside in Nevada and use or visit our website.  Under Nevada law, you can prevent us from selling your personal information (but not the transfer of data to service providers that process data on our behalf) by submitting a verified request. Such requests can be made by notifying Filtration Systems, Inc. using the contact information under Sec. 1.1 above which is our “designated request address” under the OPL.  Covered operators must accept and honor such “sales opt-out” or “do not sell” requests.

2. Types of data processed, categories of users

2.1 Type of data processed

  • Contact details (e.g., e-mail, phone numbers, physical address)
  • Personal user profiles (first and last name, user ID, login, PW)
  • Training data (user statistics, settings, preferences)
  • Health data, such as Weight, heart rate, recovery value
  • Content data (e.g., text input, photographs, videos)
  • Usage data (e.g., websites visited, interest in content, access times)
  • Data according to Section 4
  • Other identifiers (Social Security number, driver’s license number, passport number, geolocation data, audio, electronic, visual, thermal, olfactory, professional, employment-related information and education information (CCPA § 1798.140(o)(1)(A)-(J))
  • Data according to Section B (data processing by third parties)
  • Data according to Section C (Social Media)

2.2 Categories of users

  • Visitors and users of the website and online offers
  • Users of cardio fitness equipment with user profile
  • Users are “data subjects” (defined as an “identified or identifiable natural person”) under the GDPR
  • Users are “consumers” (defined as a “natural person who is a California resident”) under the CCPA
  • Users are “consumers” (defined as “a natural person who is a Nevada resident”) under the OPL

3. Purpose of processing

We use your personal data for:

  • Provision of the website and online offers, its functions and content
  • Registering and setting up a User account
  • Provision and management of user and training data
  • Answering contact requests and communicating with users
  • Investigation, enforcement, exercise or defense of and against legal claim(s) and legal disputes, as well as for the detection, investigation and prevention of criminal offenses
  • Security measures
  • Web analysis
  • Purposes of direct marketing, e.g. in the form of an e-mail newsletter or postal advertising
  • for the purpose of product and service satisfaction surveys and analysis thereof

4. Provision of the website and log files

(1) In the case of the merely informative use of the website, i.e. if you do not register or otherwise provide us with information, we will only collect the personal data that your browser automatically transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (GDPR Art. 6 (Para. 1) and CCPA §§  1798.140(d) and (o)(1)(F)):

  • IP address
  • Geo localization
  • Date and time of the request
  • Time zone difference to Central Standard Time (CST)
  • Content of the request (concrete page)
  • Access Status/HTTP Status Code
  • Amount of data transferred in each case
  • Website from which the request originates
  • Browser
  • Operating system and its interface
  • Language and version of the browser software

(2) The IP addresses of the users are deleted or anonymized after the end of the use. In the case of anonymization, the IP addresses are changed in such a way that the individual details of personal or factual circumstances can no longer be assigned to a specific or identifiable person, or only with a disproportionate amount of time, cost and manpower.

5.  What are “cookies” and how we use them

(1) In addition to the logfiles data, cookies are stored on your computer when you use our website. Cookies are small text files that are allocated and stored on your hard drive to the browser you are using and through which certain information flows to the place that sets the cookie (here by us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective.

(2) Use of cookies:

(a) This website uses the following types of cookies, the scope and functioning of which are explained below:

  • Session Cookies (see (b) below
  • Persistent cookies (see (c) below

(b) Session cookies store a so-called session ID, with which various requests from your browser can be assigned to the shared session. The session cookies are deleted when you log out or close the browser. If you restart your browser and go back to the website, the website will not recognize you. You must log in again (if a login is required) or you will need to re-set templates and preferences if the website offers these features. Then a new session cookie is generated, which stores your information and remains active until you leave the page and close your browser.

(c) Persistent cookies are automatically deleted after a predetermined duration, which may vary depending on the cookie. You can delete the cookies in your browser’s security settings at any time.

(3) We use cookies to personalize content and ads, provide social media features, and analyze access to our website. We also share information about your use of our website with our social media, advertising and analytics partners. Our partners may combine this information with other information that you have provided or collected as part of your use of the services. You consent to our cookies if you continue to use our website.

Basic information

PurposeDescriptionMemory duration
Technically Necessary CookiesTechnically necessary cookies enable the use of our website by enabling basic functions such as page navigation and access to secure areas of the website. Your visit to our website cannot function properly without these cookies.Session cookies – deleted when the browser is closed.
Performance (e.g. user’s browser) and PreferencesWhen using our website, cookies are used (e.g. to recognize the browser) to improve performance (e.g. faster loading of content). When you visit our website, the country and language selections you have selected, or you have chosen yourself will be stored in cookies in order to save you from re-selecting on subsequent visits. In advance, it is checked whether your browser supports cookies and this information is stored in another cookie. You will then be shown localized contact information, which is also stored, in terms of country and language.  GDPR Art. 6 (Para. 1 lit. f)) and CCPA § 1798.140(x).Session cookies – deleted when the browser is closed.
Analysis Cookies (statistics)We use third-party analytics cookies to understand how visitors use our site. This helps us to improve the quality and content on our site. The aggregated statistical information includes data such as the total number of visitors. For example, we learn how often and in what order each page has been viewed and how much time visitors spend on our pages on average. We also find out if users have visited our website earlier.  Legal basis is your consent according to GDPR Art. 6 (Para. 1 lit. a) and CCPA § 1798.140(x)). For more information, see Section 13 (Web Analysis Services).Persistent cookies remain but are automatically deleted after 1 year if the website has not been visited, unless shorter deadlines apply in individual cases.
Advertising Cookies (marketing)We use advertising cookies to assess the efficiency of our advertising activities and to derive optimizations from them. Legal basis is your consent according to GDPR Art. 6 (Para. 1 lit. a) and CCPA § 1798.140(x).  Persistent cookies remain but are automatically deleted after 1 year if the website has not been visited, unless shorter deadlines apply in individual cases.

(4) Control over cookies

You can set your browser to inform you about cookie settings e.g., to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases, or in general, and activate to automatically delete the cookies when you close the browser. When disabling cookies, the functionality of this website may be limited.

8. Disclosure to third parties

(1) The processing of the newsletter dispatch takes place with involvement of services and IT systems of an external service provider xxxx, which we have commissioned as part of the job processing.

(2) In the course of hosting the training data and user profiles, your data processed by us will be processed by our cloud service provider Athlios (connected fitness technology), on the basis of contract processing.

(3) In the case of the use of web analysis services and third-party providers, the data will be transmitted to the extent described herein. With the applicable Web analytics service and advertising providers we have contract processing agreements in place.

9. Automated decision-making

In principle, we do not use fully automated decision-making in accordance with GDPR Art. 22 to establish and execute the business relationship.

10. Profiling

In order to be able to inform and advise you on products in a targeted manner, we use web analysis tools, especially tracking technology, on our behalf. These enable communication and advertising tailored to your needs.

B. Data processing by third parties

11. Web analytics services and advertising

11.1 Google Analytics

(1) This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compile reports on website activity and other information relating to website activity and internet use. services to the website operator.

(2) The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.

(3) You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to the full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by using the available data provided by Google. Download and install the browser plug-in:

(4) This website uses Google Analytics with the extension “_anonymizeIp()”, which means that IP addresses can be shortened and excluded, so that if the data collected about you is personally identifiable, it will be immediately excluded and the personal data will be immediately deleted.

(5) Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User Conditions:, Data overview protection:,  and the privacy policy:

11.2 Google Tag Manager

(1) This website uses the Google Tag Manager as part of Google Analytics. Tags are small code elements on our website that, among other things, are used to measure traffic and behavior, to capture the impact of online advertising and social channels, to use remarketing and targeting groups, and to measure their website to test and optimize. Google Tag Manager is a solution that allows us to manage website tag using a surface. The Tag Manager tool itself (which implements the Tags) is a cookie less domain. The tool causes other tags to be set off, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it will remain in place for all tracking tags implemented with Google Tag Manager.

(2) Further information about Google Tag Manger can be found at:

11.3 AdWords and Google Conversion Tracking

(1) This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). As part of Google AdWords, we use what’s called conversion tracking. When you click on an ad placed by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser places on the user’s computer. These cookies expire after 30 days and are not used for the personal identification of users. If the user visits certain pages of this website and the cookie has not yet expired, Google, and we, can recognize that the user has clicked on the ad and has been redirected to this page.

(2) Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through adWord customers’ web sites. The information collected with the conversion cookies is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers will find out the total number of users who clicked on their ad and have been redirected to a page tagged with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily disabling the Google Conversion Tracking cookie via your Internet browser under User Settings. They are then not included in the conversion tracking statistics.

(3) The storage of “conversion cookies” is based GDPR Art. 6 (Para. 1). The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website offer and its advertising. For more information about Google AdWords and Google Conversion Tracking, please refer to Google’s Privacy Policy:

11.4 Google Double-Click

(1) This website continues to use the online marketing tool DoubleClick by Google. DoubleClick uses cookies to run ads that are relevant to users, improve campaign performance reports, or avoid a user seeing the same ads multiple times. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, DoubleClick can use cookie IDs to capture so-called conversions related to ad requests. This is the case, for example, if a user sees a DoubleClick ad and later uses the same browser to visit the advertiser’s website and buy something there. According to Google, DoubleClick cookies do not contain any personal information.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google’s use of this tool and therefore inform you according to our knowledge: by integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

(3) You can prevent participation in this tracking procedure in several ways: a) by setting your browser software accordingly the suppression of third-party cookies will prevent you from receiving third-party ads b) by disabling cookies for conversion tracking by setting your browser to block cookies from the “” domain,, this setting will be deleted if you delete your cookies c) by disabling the interest-based advertisements of providers that are part of the “About Ads” self-regulatory campaign, via the link, this setting will be deleted when you delete your cookies d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers, Please note that in this case you may not be able to use all functions of this offer to the full extent.

(4) Pursuant to GDPR Art. 6 (Para. 1), please see for more information on DoubleClick by Google and, as well as Google’s privacy policy in general: Alternatively, you can visit the Network Advertising Initiative (NAI) website at

(5) Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ire-land, Fax: +353 (1) 436 1001. User Conditions:, Data overview protection:,  and the privacy policy:

12. links to other websites

(1) Our website may contain links to websites operated by third parties that are not covered by this privacy statement. These third-party websites have their own privacy policies and may also use cookies or other tracking technologies. The respective operator or the person designated as responsible of the corresponding website is responsible.

(2) The links to external websites are checked by us before linking. However, we have no influence on whether their operators comply with data protection regulations. If we become aware of violations or infringements, we will remove the corresponding links.

C. Social Media

13. Social media

13.1 Using Facebook,  Twitter and LinkedIn

(1) We currently use the following social media plug-ins: Facebook, Twitter  and LinkedIn. You can recognize the provider of the plug-in by marking it on the box by using its initial letter or logo. We offer you the possibility to communicate with the provider of the plug-in via the direct button. Only if you click on the selected field and activate it does the plug-in provider receive the information that you have accessed the corresponding website of our online offer. In addition, the data referred to in Section (3) below shall be transmitted. In the case of Facebook, according to the respective providers in the EU, the IP address is anonymized immediately after collection. By activating the plug-in, personal data from you is transmitted to the respective plug-in provider and stored there (with US providers in the USA). Since the plug-in provider collects data via cookies we recommend that you delete all cookies before clicking on the grey box via the security settings of your browser.

(2) We have no influence on the collected data and data processing operations, nor are we aware of the full scope of the data or the purposes of the processing and the storage periods. We also do not have any information on the deletion of the collected data by the plug-in provider.

(3) The plug-in provider stores the data collected about you as user profiles and uses them for the purposes of advertising, market research and/or customizing its website. Such an evaluation is carried out (also for unlogged users) for the presentation of demand-oriented advertising and in order to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider in order to exercise this. Through the plug-ins, we offer you the opportunity to interact with social networks and other users so that we can improve our offer and make it more interesting for you as a user. GDPR Art. 6 (Para. 1 lit. f)

(4) The data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and, for example, link to the page, the plug-in provider also stores this information in your user account and communicates it publicly to your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this way you can avoid assigning to your profile with the plug-in provider.

(5) We hereby expressly point out that we, as the provider of this website, do not receive any knowledge of the content and scope of the transmitted data as well as their use of the plug-in provider. More information on the purpose and scope of the data collection and its processing by the plug-in provider is provided within the following shared privacy statements of these providers. You will also receive further information about your rights in this regard and settings options to protect your privacy.

(6) Addresses of the respective plug-in providers and URL with their privacy policy:

14. Plug-ins and Tools

14.1 YouTube

(1) We have incorporated YouTube videos into our online offering, which and can be directly playable from our website. These are all integrated in the “advanced privacy mode”, i.e. no data about you as a user will be transferred to YouTube if you do not play the videos. Only when you play the videos will the data referred to in paragraph 2 be transferred. We have no influence on this data transfer.

(2) By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. This is done regardless of whether YouTube provides a user account through which you are logged in or if there is no user account. If you are logged in to Google, your data will be mapped directly to your account. If you do not want to be assigned to your YouTube profile, you must log out before activating the button. YouTube stores your data as user profiles and uses it for the purposes of advertising, market research and/or customizing the design of its website. Such an evaluation is carried out (even for unlogged users) for the provision of demand-oriented advertising and in order to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, and you must contact YouTube to exercise this.

(3) YouTube is a subsidiary of Google. Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the Privacy Policy. There you will also find more information about your rights and settings options to protect your privacy:

14.3 Google Fonts

(1) This website uses web fonts provided by Google for the uniform presentation of fonts. When you visit a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

(2) For this purpose, the browser you are using must connect to Google’s servers. This will make Google aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of GDPR Art. 6 (Para. 1 lit. f). If your browser does not support web fonts, a default font will be used by your computer. For more information about Google Web Fonts, see  and Google’s Privacy Policy:

(3) Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ire-land, Fax: +353 (1) 436 1001. User Conditions:, Data overview protection:,  and the privacy policy:

D. Rights of the data subjects and customers rights

15.1 Your rights under the GDPR

If personal data is processed by you, you are a data controller in accordance with the GDPR and you are entitled to the following rights towards us as the controller. If you wish to exercise your rights or would like more information, please contact us or our Data Protection Officer.

(a) Rights under GDPR Article 15 et seq.

1. The data subject shall have the right to request confirmation from the controller as to whether personal data concerning him/her are being processed; if this is the case, he or she shall have a right of access  on such personal data and the information detailed in GDPR Art. 15. Among certain legal prerequisites you have the right to correction in accordance with GDPR Art. 16, which right to restrict processing in accordance with GDPR Art. 16 and the right to erasure (“Right to be forgotten”) GDPR Art. 17.. In addition, you have the right to receive the data you have provided in a structured, common and machine-readable format (right to data portability) pursuant to Article 20 GDPR, provided that the processing is carried out with the help of automated processes and is based on consent pursuant to Article 6 para 1 lit. a) or Article 9 para 2 lit. a) or on a contract pursuant to Article 6 para 1) lit. b) GDPR.

(b) Withdrawal of consent in accordance with GDPR Art. 7 (Para. 3)

If the processing is based on consent, you can revoke your consent to the processing of personal data to us at any time. Please note that the revocation will only work for the future. Processing operations that took place before the revocation are not affected.

(c) Right to lodge a complaint

You have the possibility to lodge a complaint with us or with a data protection supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement (Article 77 GDPR). The competent supervisory authority for our Union representative is: Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg, P.O. Box 10 29 32, 70025 Stuttgart, Germany, Tel.: +49 711/615541-0, FAX: +49 711/615541-15, [email protected]

(d) Right of objection according to Article 21 GDPR

In addition to the rights, you have the right to object as follows:

  • Right to object on a case-by-case basis

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6 para 1 lit. e) GDPR (data processing in the public interest) and Article 6 para 1 lit. f) GDPR (data processing on the basis of a balance of interests); this also applies to a profiling based on this provision within the meaning of Article 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can prove compelling legitimate grounds for the processing that outweigh your interests, freedoms, or serve the processing the assertion, exercise or defense of legal claims.

  • Right of objection to the processing of data for advertising purposes

In individual cases, we process your personal data for direct marketing. You have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling in as it is linked to such direct marketing. If you object to the processing for direct marketing purposes, we will no longer process your personal data for these purposes.

15.2 Your rights under the CCPA – the “Do Not Sell My Personal Information” notice

CCPA §§ 1798.120 and 135(a)(1)-(2) require that we provide a clear and conspicuous link to enable you, the consumer, or a person authorized by you, to opt-out of the sale of your personal information.  Please use the opt-out link or email identified in Section 1.1 above to accomplish this opt-out right.

E. Final Provisions

16. Security

(1) We have taken technical and organizational security measures in accordance with GDPR Arts. 24 and 32 in order to protect your personal data from loss, destruction, manipulation and unauthorized use. All our employees and all third parties involved in data processing are obliged to comply with the requirements of the GDPR and to treat personal data confidentially. The CCPA does not directly impose data security requirements.

(2) SSL or TLS encryption: This site uses SSL or TLS for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as a site operator. TLS encryption. You can recognize an encrypted connection by the fact that the address bar of the browser changes from “http://” to “https://” and by the lock icon in your browser line. If SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties.

17. Changes to our Privacy Policy

We reserve the right to change our security and data protection measures to the extent necessary due to technical development or legal changes.  In such cases, we will also adjust our privacy policy accordingly. Please note the current version of our privacy policy.

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